NexCard

Challenge

Contact sharing should be quick, but NexCard made it harder to understand at first use. Since most users were unfamiliar with this type of product, they struggled to know what the app does and how to use it without thinking.

NexCard’s challenge was:

• Users didn’t understand what the app is for when they first opened it
• It wasn’t clear how to create or set up a profile
• Users were unsure what information would be shared
• Sharing actions were not obvious or easy to access

Solution

NexCard required a clear and simple experience for creating and sharing digital profiles. The work focused on improving how users set up their information, understand what they are sharing, and share it instantly without confusion.

UX Design

‍User flows were restructured to simplify profile setup and sharing. The experience was shaped to guide users step by step to make actions clear and reduce confusion.

‍UI Design

‍Information was reorganized to make profiles easier to read and manage. Key details like social links and contact info are now easier to scan, helping users understand what they are sharing at a glance.

‍Interaction Design

‍Sharing had too much friction. Bringing actions closer to where users need them made it possible to share instantly, whether through a link or NFC.

‍Design Consistency

‍Different screens felt slightly disconnected before. Aligning patterns across the app made everything behave in a more predictable way, so users don’t have to relearn as they move through it.

Outcome

The changes made it easier for users to understand what NexCard does and start using it without confusion. Setting up and sharing a profile became quicker, with fewer pauses during key actions.

• Profile setup became faster
• 41% faster transaction (profile) verification across key actions
• More users started using tracking features (+28%)
• Fewer support queries, with a 32% drop in payment-related confusion
• Users completed actions correctly on the first try more often.