Gourmeat Food Delivery App UX Case Study

Our task was to add longevity to two of Roland's lead gen campaigns, 'Sounds like me' and 'Find your rhythm'. To keep audiences engaged and click-through rates high, they needed new creative assets for performance testing but had limited resources.

Challenge

Food delivery is a speed-driven interaction, but Gourmeat introduced delays in decision-making. While the product had all core features, users slowed down due to unclear starting points, late visibility of key information, and too many competing options.

Gourmeat’s challenge was:

Users didn’t know where to start when they opened the app
Delivery time wasn’t visible early, so users explored options blindly
Too many similar choices made it harder to pick quickly
Extra steps in checkout slowed users before completing orders

Solution

Product Experience

We restructured the core journey to align with how users make quick decisions. Instead of presenting multiple directions, the experience now guides users through a clear path from entry to order completion.

UX Design

Our focus was on identifying where users slow down and why. By mapping the full journey, we isolated points of hesitation and redesigned flows to remove ambiguity.

Interface & Visual System

The interface was refined to support clarity rather than decoration. We introduced hierarchy to guide attention, reduced visual noise, and standardized components to maintain consistency across the experience.

Product Alignment

All improvements were implemented within the existing product structure. Instead of rebuilding the system, we reorganized it to work more efficiently.

Outcome

The improvements focused on reducing hesitation across the product and making the overall flow faster and more predictable. By restructuring how decisions are presented, users were able to move from browsing to ordering with less effort.