GiveHub Donation App UX Case Study

The project required simplifying donation flows without removing critical information users rely on to build trust. At the same time, the experience had to make campaign impact clear while keeping the interaction fast and easy to complete.

Challenge

Donations require both speed and trust, but GiveHub made this balance difficult to achieve. Users slowed down during key moments because they had to process too much information while still feeling unsure about campaign credibility and impact.

GiveHub’s challenge was:

Users couldn’t clearly understand campaign impact before deciding to donate
Too much information was shown at once, making campaigns harder to scan
Next steps during donation were not always clear
Users hesitated before completing payments due to lack of confidence
The donation flow required extra effort to move from discovery to completion

Solution

The experience was reworked to make donating feel clearer and easier to act on. Now, the primary focus was on reducing hesitation by improving how campaign information is presented and how users move from discovery to payment.

UX Design

‍The donation flow was simplified to remove points where users paused or dropped off. Each step was adjusted to make the next action clear, helping users move from exploring a campaign to completing a donation without confusion.

‍UI Design

‍Campaign information was reorganized to be easier to scan and understand. Key details such as impact, progress, and donation context are now more visible and reduce the need to search or interpret information.

‍Interaction Design

‍Actions were aligned with user intent throughout the journey. Donation buttons and key interactions are placed where users expect them, so it’s easier to move forward without second-guessing.

‍Product Design

‍The structure of the platform was refined to guide users step by step. Instead of presenting everything at once, the experience now unfolds progressively, which helps users stay focused and confident.

Outcome

Changes made it easier for people to understand campaigns and donate without getting confused. Users could move faster and feel more sure about their decisions.