Couriq Parcel App
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Simplifying Parcel Shipping by Reducing Booking Friction and Making Actions Obvious
Our task was to reduce complexity in parcel booking while keeping users informed throughout the delivery process. Every step needed to feel clear and predictable, especially in tracking where users rely on accurate, real-time updates.
Challenge
Parcel booking should feel simple, but Couriq introduced friction through dense flows, unclear steps, and difficult-to-read tracking updates. This made even routine tasks feel slower and less predictable for users.
Upstream’s challenge was to:
- Deliver instant quotes for multiple global carbon markets.
- Provide a clear, approachable interface for manufacturing clients who may not have deep ESG expertise.
- Launch a fully functional MVP by early Q4 2023 with both branding and platform design ready for market.
- Build API integrations to enable in-platform renewable certification management, particularly through the I-REC international registry via the Evident API.
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Solution
The work focused on making parcel booking feel easier to follow and less overwhelming. Instead of changing what the product does, the focus was on how each step is presented, so users can move through the flow without second-guessing.
Booking Flow
Booking originally required handling too much at once. Breaking it into smaller steps made it easier to move forward without stopping to think through everything at the same time.
UX Design
Most of the effort went into removing moments where users paused. Steps were adjusted so each one feels obvious, and users don’t have to figure out what to do next.
Interface Design
A lot of information was challenging to scan quickly. Cleaning up layouts and spacing made it easier to read details at a glance, especially during booking and tracking.
Interaction
Users often hesitated after completing a step. Placing actions closer to the right moments helped guide the flow so users can continue without confusion.
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Outcome
The changes made the booking and tracking experience easier to follow, reducing hesitation across key steps. Users were able to complete tasks faster and with more confidence, especially during booking and delivery tracking.
- +37% faster booking completion time
- Task completion increased by 25% across core flows
- Delivery status was understood faster, reducing user confusion
- More users engaged with tracking features, with a +30% increase in usage
- A clearer flow reduced the need to revisit or recheck steps
Awards & Honors
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