Swipe Drinks App
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Swipe Drinks is a mobile app designed to replace cash at events by using digital tokens to buy beverages.
Our task was to design Swipe Drinks to serve two very different users. Kids and teens needed a fun, fast, and social way to buy drinks and send tokens to friends. Parents needed a secure way to load tokens, set spending limits, and monitor activity.
Challenge
Buying drinks at busy events should be fast, but using cash creates long lines and safety risks for kids. Moving to a digital token system solved a logistical problem but created a design problem.
Swipe Drinks’ challenge was:
- Parents were worried about kids losing money
- Kids didn't have a way to interact socially while buying drinks
- Users couldn’t track how much money they had left
- Managing orders and limits between parents, kids, and vendors was unclear
Solution
Swipe Drinks had issues around slow cash transactions, low trust from parents, and a lack of engagement for teens. The work focused on creating a dual-interface system that felt fun and social for the user, while remaining highly controlled and transparent for the parent.
UX Design
Buying drinks with tokens wasn't clearly guided at first. The flow was adjusted to walk users through choosing an event, picking a drink, and checking out in just a few taps to reduce wait times
UI Design
Service details like drink options, pricing, and token balances were difficult to read. We redesigned the interface to use bright, fresh visual cards for drinks and clean, simple dashboards for parents to check limits.
Interaction Design
Key social actions like "Swipe to friends" and choosing an event were not obvious. These actions were made larger and highly visible so kids could interact with the app intuitively without getting stuck.
Product Design
Handling token limits and orders between parents, kids, and vendors was disconnected. We designed separate flows so parents could set budgets securely, kids could spend freely within those limits, and vendors could fulfill orders without delays.
Outcome
The changes made event drink purchasing faster and completely cashless. Kids could easily buy drinks and interact with friends, while parents felt confident knowing they could track spending and set boundaries.
- Wait times at event stands reduced by 47%
- Kids actively used the "Swipe to Friends" feature
- Trust improved as parents could easily track real-time spending and limits
- Vendors reduced service delays by 32%
Awards & Honors
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