Zypo — Electric Bike Branding
Energizing the future of urban mobility through dynamic brand storytelling.
About the project
Zypo is an electric bike startup focused on clean mobility and sustainable energy. Orbix Studio developed a complete brand identity system reflecting speed, innovation, and environmental consciousness.The goal was to create a bold, modern, and tech-inspired visual language for a new generation of urban commuters.
Challenges
Develop a brand system that captures motion, speed, and sustainability — connecting clean energy with lifestyle appeal.
Our Approach
Our team explored the e-mobility sector, analyzing key competitors and urban user behaviors. Insights revealed the importance of a youthful, eco-conscious image that connects innovation with freedom.
We crafted a futuristic logo with dynamic motion lines, symbolizing speed and sustainability. The color palette reflected energy and eco-awareness through vibrant greens and metallic tones.
We extended the brand through app visuals, social media, and packaging—ensuring every touchpoint reflected Zypo’s vision of electric freedom and urban innovation.
Brand Design Process
- Logo concept inspired by the “Z” lightning form (symbolizing electric energy).
- Icon system for power, speed, and technology.
- Developed full visual identity with motion graphics and landing page design.
Visual Identity System
- Colors: Electric Blue (#00AEEF), Matte Black (#111111), and Neon Green (#B0FF00).
- Typography: Futuristic sans-serif type conveying movement.
- Elements: Angled grids, line energy patterns, and motion streaks.
The Results
Our rebranding efforts delivered measurable success:
Brand engagement rose by
72%
within three months of launch.
Social followers grew by
60%
driven by high-energy visual storytelling.
Zypo gained 3 major dealership partnerships after the rebrand launch.
“Feedback gathered through surveys, interviews to measure impact and identify areas for improvement. Helps increase app's reputation and contributes to longterm success identify areas for improvement. ”
