Wink Shoper — Shopify & Webflow eCommerce Experience
A seamless online retail experience built to scale fashion commerce.
About the project
Wink Shoper is an ecommerce platform helping small brands launch online stores effortlessly. Orbix Studio created a high-performance, visually rich website using Framer and Webflow to highlight simplicity and conversion focus.
Problems
The brand struggled with inconsistent user flow, poor mobile responsiveness, and low checkout conversion. Their product catalog lacked visual harmony and clarity across devices.
The Challenges
Existing templates lacked differentiation and clarity. The goal was to design a site that looks premium yet easy to use — balancing aesthetics, usability, and brand consistency across Shopify-integrated modules.
Our Approach
We designed a modular UI kit that integrates smoothly with Shopify.
Key focuses:
- Clean product card hierarchy
- High-contrast CTAsMobile-first grid system
- Animations for engagement without compromising speed
Our Approach
Website Structure
- Home
- Product Listing
- Product Detail
- About
- Blog
- Contact
Sketch
We started with hand-drawn sketches to quickly explore different layout possibilities for key screens like the home page, search results, and property details. This helped us identify the most efficient user flow before moving to digital tools.
Design System
Primary Colors: Soft beige & dark charcoal
Typography: Inter & DM Sans for elegance + readability
UI Elements: Rounded cards, drop-shadow effects, consistent spacing
Homepage & Product Pages
Highlighting featured products with immersive imagery and one-click add-to-cart flow.
Interaction & Animation
Scroll-based transitions, smooth hover states, and section reveals enhance visual storytelling.
Responsive Design
Optimized with lazy loading and touch-friendly gestures, resulting in +43% improved load performance.
Visual Identity and Brand Story
Our digital wireframes focused on the core functionality and structure of the app. We created low-fidelity prototypes to test user flows, ensuring that users could navigate from search to inquiry with minimal friction. This stage was crucial for identifying and fixing usability issues early on.
Results & Outcomes
- Enhanced Brand Credibility: The new design positioned BlueGulf as a leader in marine contracting with +33% inquiry growth.
- Streamlined Navigation: Simplified user flow reduced bounce rate by 40%.
- Optimized Performance: 45% faster load times and improved SEO health.Responsive Across Devices: Fully adaptive design ensured a consistent brand experience.
The Results
Our rebranding efforts delivered measurable success:
“Feedback gathered through surveys, interviews to measure impact and identify areas for improvement. Helps increase app's reputation and contributes to longterm success identify areas for improvement. ”
