Trendly – Fashion Brand Identity Design
We’re building a solar tech company called Helon that stands for innovation trust and sustainability.
About the project
Trendly is a digital-first fashion brand aimed at Gen Z audiences who value creativity, expression, and sustainability. Orbix Studio was engaged to build a vibrant, trend-conscious identity that speaks to modern consumers.
Challenges
Trendly needed to differentiate itself in a crowded fashion e-commerce market. The visual language had to be bold yet versatile, capable of evolving with seasonal trends while maintaining recognizability.
Our Solutions
- Built a dynamic logo system adaptable for seasonal campaigns.
- Developed a bold typographic identity with energetic patterns.
- Introduced a vivid color palette to reflect self-expression.
- Designed a social-first brand kit optimized for engagement.
Our Approach
We explored digital fashion trends, user-generated content culture, and audience behavior to define Trendly’s tone of voice.
Our design centered on energy and adaptability — creating a logo that can flex with new collections while maintaining brand consistency.
We built a modular system that helps Trendly stay fresh, relatable, and visually impactful across all touchpoints.
Brand Design Process
- Market & Trend Research
- Creative Direction
- Logo & Visual Language
- Digital Collateral & Packaging
- Brand System Guidelines
Visual Identity System
- Logo: Custom typography with geometric detailing.
- Colors: Neon pink, teal, and neutral sand.
- Typography: Contemporary sans-serif with personality.
- Brand Graphics: Pattern overlays inspired by fashion fabrics.
The Results
Our rebranding efforts delivered measurable success:
Social engagement grew by
72%
Online store traffic increased by
48%
Trendly established itself as a recognizable Gen Z fashion brand.
“Feedback gathered through surveys, interviews to measure impact and identify areas for improvement. Helps increase app's reputation and contributes to longterm success identify areas for improvement. ”
