Csendes Bay – Hotel Booking & Rebranding Project
We’re building a solar tech company called Helon that stands for innovation trust and sustainability.
About the project
Csendes Bay is a luxury coastal hotel and resort brand focused on serene experiences and refined hospitality. Orbix Studio was engaged to reimagine its brand identity and digital presence, transforming it into a destination that embodies tranquility and elegance.
Challenges
The existing brand felt outdated and failed to reflect the luxurious, nature-inspired atmosphere of the resort. Our challenge was to create a sophisticated and calming identity that emotionally connects with global travelers and aligns with modern hospitality trends.
Our Solutions
We developed a minimalist yet soulful brand identity rooted in nature and premium experiences:
- Designed a wave-inspired logo symbol representing serenity and flow.
- Curated a soft, natural color palette of sand beige and ocean blue.
- Introduced serif typography for timeless elegance.
- Created digital and print touch points that highlight relaxation and comfort.
Our Approach
We studied luxury resort trends, analyzed guest feedback, and benchmarked against international hospitality brands to define Csendes Bay’s emotional positioning.
We built a design system that captures the feeling of calm — where typography, space, and tone all evoke peaceful sophistication.
The new identity tells a story of escape and elegance — inviting guests to reconnect with nature through a modern hospitality lens.
Brand Design Process
- Hospitality Brand Audit
- Visual Moodboard & Concept Exploration
- Logo Refinement & Typography System
- Collateral & Digital Mockups
- Brand Launch Strategy
Visual Identity System
- Logo: Abstract wave mark inspired by coastal calm.
- Colors: Sand beige, ocean blue, and white.
- Typography: Elegant serif paired with modern sans-serif.
- Brand Elements: Minimal line icons representing experiences.
The Results
Our rebranding efforts delivered measurable success:
Booking conversion increased by
38%
post rebranding.
Social engagement grew by
52%
with new visuals.
Brand recall improved significantly among travel influencers.
“Feedback gathered through surveys, interviews to measure impact and identify areas for improvement. Helps increase app's reputation and contributes to longterm success identify areas for improvement. ”
