Buildea – Real Estate Brand Identity
We’re building a solar tech company called Helon that stands for innovation trust and sustainability.
About the project
Buildea is a modern real estate development firm redefining property experiences with technology, transparency, and design. They approached Orbix Studio to build a complete brand identity system that reflects trust, progress, and architectural precision — positioning them as a next-generation real estate brand.
Challenges
The challenge was to differentiate Buildea in a traditional, competitive real estate market. Their previous identity lacked clarity and emotional appeal. We needed to create a brand that felt modern, structured, and visionary — aligning with their tech-enabled approach to real estate.
Our Solutions
We developed a clean and structured identity that symbolizes stability and innovation:
- Designed a logo mark inspired by building blocks and elevation lines.
- Created a minimal color palette using urban neutrals and modern blues.
- Introduced architectural grid patterns for visual consistency.
- Designed digital-ready collateral and signage to enhance recognition.
Our Approach
We conducted stakeholder workshops and market analysis to identify Buildea’s target customer mindset — balancing professional investors with modern homeowners.
Our design focus was “structured simplicity.” Every element — from logo geometry to color harmony — reinforced Buildea’s architectural precision.
We built a cohesive identity adaptable for both print and digital platforms, ensuring timelessness and easy scalability for future developments.
Brand Design Process
- Brand Strategy & Positioning
- Concept Development & Logo Design
- Typography & Color System
- Collateral DesignBrand Guidelines
Visual Identity System
- Logo: Minimal geometric form representing structure.
- Colors: Steel blue, sand gray, and white.
- Typography: Bold sans-serif for modern confidence.
- Brand Graphics: Subtle linework evoking blueprints.
The Results
Our rebranding efforts delivered measurable success:
Client trust and investor confidence grew by
60%
Website inquiries increased by
45%
after rebranding.
Buildea’s digital presence now aligns with premium urban real estate positioning.
“Feedback gathered through surveys, interviews to measure impact and identify areas for improvement. Helps increase app's reputation and contributes to longterm success identify areas for improvement. ”
