Avara – Fashion Branding & Logo Design by Orbix Studio
We’re building a solar tech company called Helon that stands for innovation trust and sustainability.
About the project
Avara is a premium fashion label redefining modern style through elegance, minimalism, and confidence. The brand approached Orbix Studio to build a full visual identity that captures luxury, youthfulness, and timeless femininity.
Challenges
Avara’s previous branding lacked cohesion and didn’t convey its upscale positioning. The challenge was to design a high-end fashion identity that appeals to international audiences and sustains luxury retail appeal both online and offline.
Our Solutions
We created a minimalist, timeless identity rooted in elegance and storytelling:
- Crafted a modern wordmark logo with balanced geometry.
- Selected a neutral, sophisticated color palette with gold accents.
- Designed elegant editorial-style layouts for campaigns.
- Developed social and packaging assets to strengthen recognition.
Our Approach
We analyzed top luxury and fast-fashion competitors, studied target audiences, and mapped out emotional cues that connect with aspirational buyers.
Our logo exploration focused on balance, space, and confidence. The result was a refined logotype that captures Avara’s elegant spirit.
Our logo exploration focused on balance, space, and confidence. The result was a refined logotype that captures Avara’s elegant spirit.
Brand Design Process
- Strategy & Moodboard Creation
- Logo Design & Refinement
- Typography & Color System
- Packaging & Print Collateral
- Launch & Brand Guidelines
Visual Identity System
- Logo: Wordmark emphasizing modern femininity.
- Colors: Ivory, deep black, and muted gold.
- Typography: Editorial serif with soft contrast.
- Brand Texture: Fine-grain paper and minimalist patterns.
The Results
Our rebranding efforts delivered measurable success:
Brand recognition grew by
50%
across social channels.
Website conversions improved by
34%
Positive influencer feedback helped Avara establish credibility as a premium lifestyle brand.
“We've had a great experience working with Orbix Agency. Their workflow is very structured and professional. They focus not just purely on design but also deeply on UX/UI components. Highly recommend if you want the best looking design for your product!”
